Quant UX Training

January 13-15, 2025:
Segmentation Bootcamp, Online

Segmentation Bootcamp (Live Online Course):
How to Manage Successful Segmentation Efforts, from the Methods through Organizational Politics

Instructor: Keith Chrzan, Senior Vice President, Sawtooth Analytics

Dates: January 13-15, 2025 Live Online (via RingCentral Events)
Times: Eastern Time: 12pm-3pm each day
           Pacific Time: 9am-12pm each day
            Central European Time: 6pm-9pm each day
            Japan/Korea Time: 2am-5am each day (January 14-16)
… AND view the recordings anytime after the event for 6 months.

This live online class is for every analyst who wants to succeed with customer/user segmentation efforts! The class introduces segmentation and the challenges that make segmentation difficult. It outlines a process to avoid pitfalls and then goes deep into the analytical steps including research design, variable selection, and the wide variety of methods available to generate segments. It concludes with advice to run segmentation projects successfully.

Prerequisites: None … except to be an analyst or researcher interested in quantitative segmentation methods for user or consumer data. This course is designed for analysts working in any consumer industry in user research, marketing research, data science, and related fields. 

Join us online for this expert introduction to segmentation! Tickets are USD $425, including both the live class and video access afterward.

For full details and registration, visit https://events.ringcentral.com/events/segmentation-master-class-jan2025 

February 10-13, 2025:
Choice Modeling Master Class, San Francisco, CA

Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman PhD, President, Quant UX Association; Co-Chair, Quant UX Con
February 10-13, 2025 at Fort Mason, San Francisco (9:00-12:00 each day; before the Metrics class listed below)

In this in-person course, you’ll learn hands-on how to run effective Choice-Based Conjoint Analysis and MaxDiff surveys. The 4 day workshop provides a complete and practical introduction to choice modeling surveys for industry researchers. You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data.

Join us in the beautiful waterfront venue at Fort Mason for this live class from the Quant UX Association! Registration for this 4-day class is $1150 until January 15, 2025 ($1250 after January 15).

For full details, see the complete Choice Modeling Master Class Description.
To register, visit https://ticketstripe.com/quantux-choice-feb2025 (Note: this course is not available virtually.) 

February 11-12, 2025:
User-Centered Product Instrumentation and Metrics
San Francisco, CA


Instructor: Don Kalar, UXR Manager and Staff Quant UX Researcher, Google
February 11-12, 2025 at Fort Mason, San Francisco (1:00-4:00pm each day; after the Choice Modeling class above)

This two half-day, in-person course focuses on how to turn telemetry from user interactions into useful metrics. Topics covered will include: how to collaborate effectively with cross-functional partners to implement and interpret a measurement strategy, the pragmatics of modeling behavior based on limited signals, approaches to identifying instrumentation needs that are user-centered, ethics and responsibilities of gathering behavioral data for research, and more.

Prerequisites: None. This course is suitable for all researchers, or those curious about gathering user-centered data at scale to help inform product health. There is no requirement to know a specific programming language, statistics platform, or front-end library. There will be collaborative exercises that allow for networking with colleagues. 

Join us at Fort Mason for this live class from the Quant UX Association! Early Bird registration for this 2-day class is $550 until January 15, 2025 (then $650 after January 15).

To register, visit https://ticketstripe.com/product-analytics-feb2025 (Note: this course is not available virtually.) 

Future Courses

Stay tuned for future classes & locations! Potential topics include additional Choice Modeling classes; Segmentation; R programming; and other Quant UX methods. We are considering virtual options for courses, too, when the topic is appropriate for a good virtual experience.

Currently planned — tentative unless a ticket link is provided

Online: January 13-15: Segmentation Methods, online via webinar   (see above, or get tickets here)

In person: February 10-13: Choice Modeling Master Class, San Francisco  (see above, or get tickets here)
 February 10-13: User-Centered Product Instrumentation and Metrics, San Francisco (see above)
 April 28 - May 1: Choice Modeling Master Class, New York City [tickets onsale ~ Jan 15]

If you'd like to suggest a specific location or topic, let us know: Quant UX Class Suggestions


Class Discounts or Volunteering

As a nonprofit organization, our classes are priced near the minimum possible, after facility fees, catering, and costs incurred by instructors. Unfortunately that means there are no discounts available, except for Early Bird rates. Currently we have sufficient volunteer assistants. For more affordable training options, please stay tuned as we offer additional virtual options in the future.