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January 26-29, 2026
Choice Modeling Master Class, San Francisco
Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman PhD, President, Quant UX Association; Chair, Quant UX Con
January 26-29, 2026 at Fort Mason Center (9:30a-12:30p daily)
In this in-person course, you’ll learn hands-on how to run effective Choice-Based Conjoint Analysis and MaxDiff surveys. The 4 day workshop provides a complete and practical introduction to choice modeling surveys for industry researchers. You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data.
Early Bird Registration is $950 until December 8, 2025 (will be $1150 after December 15). See the note at the bottom of this page for additional discounts for non-profits, universities, or attendees who are not working.
For full details, see the Choice Modeling Master Class Description (Note: not available virtually.)
To register, visit Choice Modeling Master Class on TicketStripe.
February 2-5, 2026
Data Visualization, San Francisco
Data Visualization for Communicating Research Findings
Instructor: Kerry Rodden, PhD; Co-author Quantitative User Experience Research (Springer)
February 2-5, 2026 at Fort Mason Center (9:30a-12:30p daily)
This hands-on workshop teaches researchers how to transform analysis results into clear, compelling visualizations that communicate effectively to stakeholders. Participants will learn to use R and ggplot2 to create polished explanatory charts for presentations and reports.
We'll cover essential chart types including bar charts, scatterplots, line charts, and choropleth maps, plus effective use of color and text, and storytelling techniques that help audiences understand and act on research findings. Through practical exercises with real datasets, participants will gain experience moving from exploratory analysis to presentation-ready visualizations that convey clear takeaways.
Prerequisites: This course uses the ggplot2 package and requires students to have basic familiarity with data manipulation in either R or Python. (Python users may access ggplot functions using the Plotnine library.) Some experience with ggplot2 is helpful but not required; we will teach the fundamentals and build from there. This workshop is intended for UX researchers, survey specialists, market researchers, and other professionals who need to communicate quantitative research findings to diverse audiences.
Early Bird Registration is $875 until December 15, 2025 (will be $995 after December 15). See the note at the bottom of this page for additional discounts for non-profits, universities, or attendees who are not working.
To register, visit the Data Visualization Class on TicketStripe.
Future Courses
Stay tuned for future classes & locations. We are currently planning:
Online: Marketing Segmentation Master Class, with Keith Chrzan
Tentative Dates: March 2-5, 2026. Online during Americas business hours and EMEA evening hours
Stay tuned for registration details in January 2026
Additional future topics include R programming; additional Segmentation coursework; Choice Modeling methods; and other Quant UX methods. We always consider virtual options when the topic is appropriate for a good virtual experience.
If you'd like to suggest a specific location or topic, let us know: Quant UX Class Suggestions
In Person Class Discounts: Non-Profits, Universities, and Researchers Not Working
To support the Quant UX Community, we make available a limited number of discounted tickets for in-person classes. These are available to attendees who match any of the following categories:
Non-profits: Paid Employees (not volunteers) of a 501(c)(3) non-profit organization or other formal charity
Universities: Faculty, Full-Time Students, and Administrative Staff of an officially accredited college or university
Not Working: Researchers who are currently unemployed, laid off, retired, or otherwise not being paid to work part time or full time
Employees of for-profit enterprises, corporations, suppliers, and other organizations do not qualify for these discounted tickets.
Procedure: To claim a discount as a non-profit/university/not working attendee, see the registration page for each in-person class.
Volunteering
As a nonprofit organization, our classes are priced near the minimum possible, after facility fees, catering, and costs incurred by instructors. Currently we have sufficient volunteer assistants. For more affordable training options, please stay tuned as we offer additional virtual options in the future.
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