Embedded Files
On Demand through July [post-event video archive]
Segmentation Bootcamp
How to Manage Successful Segmentation Efforts, from the Methods through Organizational Politics
How to Manage Successful Segmentation Efforts, from the Methods through Organizational Politics
Instructor: Keith Chrzan, Senior Vice President, Sawtooth Analytics
Dates: Available through July 2025 via Video Archive (occurred live January 13-15, 2025)
… on demand via recordings anytime.
This class is for every analyst who wants to succeed with customer/user segmentation efforts! The class introduces segmentation and the challenges that make segmentation difficult. It outlines a process to avoid pitfalls and then goes deep into the analytical steps including research design, variable selection, and the wide variety of methods available to generate segments. It concludes with advice to run segmentation projects successfully.
Prerequisites: None … except to be an analyst or researcher interested in quantitative segmentation methods for user or consumer data. This course is designed for analysts working in any consumer industry in user research, marketing research, data science, and related fields.
Join us online for this expert introduction to segmentation! Tickets are USD $425 for post-class video access.
For full details and registration, visit https://events.ringcentral.com/events/segmentation-master-class-jan2025
[SOLD OUT] April 28—May 1, 2025
Choice Modeling Master Class, New York
Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman PhD, President, Quant UX Association; Co-Chair, Quant UX Con
April 28-May 1, 2025 at Candid New York (Wall St. area) (9:30a-12:30p daily; before the Logs class above)
In this in-person course, you’ll learn hands-on how to run effective Choice-Based Conjoint Analysis and MaxDiff surveys. The 4 day workshop provides a complete and practical introduction to choice modeling surveys for industry researchers. You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data.
Registration is $1150 until April 15, 2025.
For full details, see the complete Choice Modeling Master Class Description (Note: not available virtually.)
To register, visit Choice Modeling Master Class on TicketStripe.
[SOLD OUT] April 28—30, 2025
Fundamentals of Analyzing Logs, New York
Instructor: Randy Au, Quant UX Researcher, Google
April 28-30, 2025 at Candid NYC (Wall St. area) (1:30-4:30pm daily; after the Choice Modeling class below)
This 3 half-day class gives students the foundation to analyze telemetry logs and derive insight. This hands-on course starts by assuming no technical infrastructure is in place to analyze logs. It uses simple tools and theory to get results. It then works towards using modern tools to achieve similar outcomes at greater scale. The class divides its focus between the analytical frameworks needed to do meaningful analysis, and the technical skills needed to implement those frameworks and get results.
Participants should have day-to-day, basic fluency in a computational programming language of their choice, such as Python or R. Also, the class will use basic OS command line tools such as grep and wc, as well as some SQL with DuckDB. In class, you will use your preferred language to manipulate and wrangle data files to analyze them. Although you may use any language, the instructor will demonstrate and share Python and SQL code.
Registration is $850 until April 15, 2025 ($995 after April 15).
To register, visit Fundamentals of Analyzing Logs for User Research on TicketStripe (Note: not available virtually.)
Future Courses
Stay tuned for future classes & locations! Potential topics include additional Choice Modeling classes; Segmentation; R programming; and other Quant UX methods. We are considering virtual options for courses, too, when the topic is appropriate for a good virtual experience.
Currently planned — tentative unless a ticket link is provided
Online: On demand: Segmentation Methods, online via video archive (see above, or get tickets here)
In person: Tentatively: Choice Modeling Master Class, Seattle, August 11-14, 2025 [stay tuned for details]
If you'd like to suggest a specific location or topic, let us know: Quant UX Class Suggestions
Class Discounts or Volunteering
As a nonprofit organization, our classes are priced near the minimum possible, after facility fees, catering, and costs incurred by instructors. Unfortunately that means there are no discounts available, except for Early Bird rates. Currently we have sufficient volunteer assistants. For more affordable training options, please stay tuned as we offer additional virtual options in the future.
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